BIO-DESIGNED SKINCARE
In independent clinical trials of our hero products, 100% of patients had a decrease in wrinkles of between 24-35% in 28 days.
Elequra is packed with ingredients that have a special affinity with the skin
Brightened the skin immediately, but results looked even better in the days that followed
A revolutionary ingredient that is rich in amino acids, bioactive enzymes and minerals
All the key ingredients
Some of the most potent formulas around
Launching Autumn 2017. Sign up for special offers and updates
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WHERE IT STARTED
Discovering a host of rare healing plant species in Kenya’s nutrient-rich geographical hot-spot, the Great Rift Valley, we developed our Rift Valley Algae Complex, a superfood for the skin with a full profile of all essential amino acids, fatty acids, bioactive enzymes, minerals, vitamins and beta-carotene.
OUR PREVIOUS BRAND
We launched our first 5 products after 3 years of research and testing in our labs. We introduced our bio-designed Tamarind Seed Extract, more effective at attracting water to the cells than Hyaluronic Acid. We received amazing press, partnerships with celebrity facialists and we created 3 facials.
OUR NEW NAME
We believe cleverly engineered natural ingredients nurture our skin cells more effectively and outperform many of today’s skincare heroes and cosmeceuticals. We relaunch our highly acclaimed 7-product skincare line with a focus on what we do best: bio-designing natural ingredients to make them more powerful at a cellular level.
NAUSHEEN QURESHI - BIOCHEMIST & FOUNDER
Hailed by British Vogue as a beauty professional to watch, biochemist Nausheen Qureshi employs all female scientists in her labs and the purest of African ingredients in her formulas.
Biochemist and skincare expert Nausheen has exclusively developed the Elequra skincare range to incorporate her highly-acclaimed creative and unique formulations and proprietary ingredient complexes.