Elequra bio design skincare

BIO-DESIGNED SKINCARE

In independent clinical trials of our hero products, 100% of patients had a decrease in wrinkles of between 24-35% in 28 days.

Elequra is packed with ingredients that have a special affinity with the skin

Vogue Magazine -

Brightened the skin immediately, but results looked even better in the days that followed

FT Weekend -

A revolutionary ingredient that is rich in amino acids, bioactive enzymes and minerals

FT How To Spend It -

All the key ingredients

The Telegraph -

Some of the most potent formulas around

The Telegraph -

Launching Autumn 2017. Sign up for special offers and updates

Thank you for subscribing to Elequra's updates

Where it started

WHERE IT STARTED

Discovering a host of rare healing plant species in Kenya’s nutrient-rich geographical hot-spot, the Great Rift Valley, we developed our Rift Valley Algae Complex, a superfood for the skin with a full profile of all essential amino acids, fatty acids, bioactive enzymes, minerals, vitamins and beta-carotene.

Elethea

OUR PREVIOUS BRAND

We launched our first 5 products after 3 years of research and testing in our labs. We introduced our bio-designed Tamarind Seed Extract, more effective at attracting water to the cells than Hyaluronic Acid. We received amazing press, partnerships with celebrity facialists and we created 3 facials.

Elequra

OUR NEW NAME

We believe cleverly engineered natural ingredients nurture our skin cells more effectively and outperform many of today’s skincare heroes and cosmeceuticals. We relaunch our highly acclaimed 7-product skincare line with a focus on what we do best: bio-designing natural ingredients to make them more powerful at a cellular level.

Nausheen Qureshi - Biochemist & Founder

NAUSHEEN QURESHI - BIOCHEMIST & FOUNDER

"Hailed by British Vogue as a beauty professional to watch"

Hailed by British Vogue as a beauty professional to watch, biochemist Nausheen Qureshi employs all female scientists in her labs and the purest of African ingredients in her formulas.

- Forbes

Biochemist and skincare expert Nausheen has exclusively developed the Elequra skincare range to incorporate her highly-acclaimed creative and unique formulations and proprietary ingredient complexes.