Glamour explores the misleading nature of the clean beauty trend and talks to our founder Nausheen Qureshi about how “clean beauty” does not always mean that products are good for your skin and the environment, or that certain ingredients are toxic.
In The Press
Elequra skincare products in the press
The Telegraph’s lockdown skincare advice
The Telegraph discusses how you can spend more time on your skincare routine during lockdown, such as trying out stronger active ingredients like retinol that you might otherwise be too nervous to try. They recommend trying our Radiance Accelerator Serum as it contains encapsulated retinol which is more gentle to the skin.
The Telegraph on using retinol
The Telegraph recommends our Radiance Accelerator Serum as a retinol product to use to see the benefits of this hero skincare ingredient by the spring.
The Telegraph on the benefits of facial massage
The Telegraph discusses the antiageing and other benefits of facial massage, including relaxation, releasing tension and improving circulation and lymphatic drainage. They recommend our Rose Quartz Sculpting Tool as an effective facial massage tool.
Stylist on how stress can affect your skin
Stylist Magazine speaks to our founder Nausheen Qureshi about how stress can affect your skin and recommends our Boosting pH Mist to soothe inflammation and as a good source of antioxidants.
The Telegraph’s skincare advice for menopause
The Telegraph speaks to our founder and biochemist Nausheen Qureshi for her skincare tips during the menopause and well as the years before and after. They recommend our Deep Nourishing Cream, which is enriched with ceramides, to protect and nourish dry and/or blemish-prone skin.
Refinery29 on how product packaging can protect potency
Refinery29 talks to our founder Nausheen Qureshi about whether skincare capsules are more effective than bottled products and also discusses what to look for in product packaging to preserve ingredient potency, noting that airless pumps (such as those used on Elequra products) are the best mechanism to preserve product potency.
GQ’s top face masks
GQ recommends our Intense Restore Mask in their edit of the top face masks to use, noting that it brightened the skin and reduced the look of puffiness.
Glamour’s best ever, game-changing skincare products
Glamour includes our Boosting pH Mist in their edit of the best-ever, game-changing skincare products their beauty editors have ever tried and that they continue to use themselves at home.
Culture Whisper on Vitamin C skincare
Culture Whisper talks to our founder Nausheen Qureshi about the benefits of powerhouse skincare ingredient Vitamin C and how it has been traditionally difficult to formulate with as it can be unstable. They recommend our Radiance Accelerator Serum as an innovative, groundbreaking product as it is formulated with two different types of Vitamin C that are time released, continually providing the benefits of this ingredient whilst remaining potent and not degrading over time.
The Daily Mail on the safe use of anti-ageing treatments
Can powerful skincare ingredients and treatments actually accelerate ageing? The Daily Mail explores their rise in popularity and talks to our founder Nausheen Qureshi about what kinds of products to look for and how to safely use them to achieve a beneficial effect.
Refinery29 on the best new skincare ingredients
Refinery29 talks to our founder and biochemist Nausheen Qureshi about the incredible benefits of glycogen, noting that it outperforms well known skincare hero hyaluronic acid for hydrating and also enhances skin tone and radiance. Refinery29 recommends our Radiance Accelerator Serum as an innovative new product containing this ingredient.
